What is guarana? As far as we're concerned, it's mainly about Brazilian soda and its flavor. We won't deny that taking guarana has some effects similar to those you can expect after taking caffeine, it is the exotic flavor that makes guarana sodas so interesting. The best brands deliver a fruity taste, aren't overloaded with sugar, and have a pleasant aftertaste.
Guarana sodas are becoming more popular outside Brazil. Until recently, there were just a few small companies around the globe importing original Brazilian guarana drinks, only to sell them to homesick Brazilians. Not anymore. One look in guarana-related newsgroups (or in our e-mail inbox) is enough to realize that guarana will be a major success in the USA and Europe. It already is, in fact, but availability is limited. This will change, with PepsiCo marketing 'Guarana Antarctica' soda (the most famous Brazilian brand) worldwide.